Tag Archives: Facebook

Facebook’s newsfeed is becoming a bore

Much has been made by Facebook lately about making sure user’s newsfeeds are full of interesting, relevant content. It’s been the reasoning behind many of the algorithm changes that have penalised Pages’ content in favour of content from ‘real’ people that you are friends with on the network.

But lately my newsfeed has been jam packed with irrelevant stuff – not from brands – but from the friends of my friends, people I don’t know at all.

A quick glance through my Facebook newsfeed tonight reveals plenty of stories like “Random Person Changed their Profile Picture” (I’m seeing that because one of my connections likes it – I have no idea who these people are). Or “Somebody You Know Commented on the Status of Somebody You Don’t Know”.

To be honest, it’s a real turnoff and I’ve not really felt the need to check my Facebook newsfeed much lately while it’s full of this stuff. I have to wade through tonnes of it to get to anything really interesting. And the only reason why I stick with it is the ‘fear’ of missing something important from an actual friend.

I realise I am biased, because I manage Facebook Pages for organisations, but if anything one of the more useful and relevant things about my Facbeook newsfeed is when it brings up news and events from Pages that I’ve specifically chosen  to ‘like’.  For example, my family recently joined the National Trust and I would certainly be interested to see more of their posts with ideas about family outings, things to do in my area and so on. I haven’t seen a post from my local council for a while, or from the local residents group that posts usually quite interesting stuff about my neighbourhood. Whilst, admittedly, not everything they share is relevant to me, it is probably more interesting that hearing what somebody I vaguely know from outside the school gates thought of a complete stranger’s new haircut.

Basically, I have chosen to like the pages I’ve liked for a reason. I’m happy to see their content. It’s up to them to make that content relevant and interesting. If I decide it isn’t, I will ‘unlike’ them.

And of course, I’m interested in seeing what my (actual) friends are posting about themselves – I don’t want to miss big announcements like babies or weddings, that kind of thing. But sadly if one of my real friends spends a lot of time liking or commenting on other people’s statuses then all that is just becoming like a load of spam in my newsfeed.

It would be great if you could choose to see ‘more’ of the posts you like from pages you are interested in , and less of the inane updates about what Random Strangers are eating for dinner. But Facebook is such a control freak that it would much rather decide this stuff for you. However, it isn’t going to do anything for their stated objective of making the newsfeed more relevant and engaging for users. Certainly not this user, anyway.

Is anyone else having this issue, or is it just me?

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Let’s use social media for good, not evil

thank-you-card

Social media gets such a bad press at times.

It’s no wonder when there are so many trolls relishing in the ability to make nasty, vindictive comments; a seemingly uncontrollable rumour-mill in which the unwitting victims are guilty until proven innocent and a tendency for people to unleash their angry side if something irritates or inconveniences them.

Managing social media accounts for an organisation you see on a day to day basis the willingness of people to take to Twitter or Facebook and have a right good whinge. And I am the first to admit that I have done the same on occasion (EE will certainly have felt my wrath a couple of times…)

Some of those moans are rightly justified (workmen carrying out noisy, non-urgent works outside your house at 5am), others a little more pedantic (person held up for one minute while bins are emptied) But either way, complaining via social media is quick, easy and popular.

Don’t get me wrong – I’m an advocate of using social media to contact organisations and let them know what’s going wrong. But also what’s going right too – and that’s where I think we could all help to spread a little more ‘love’ on social media.

For example, today we took our kids to get shoes in Clarks. We were served by a very pleasant and professional lady called Lindsey. She took the time to remember the kids’ names, and was very thorough in making sure we got what we came for and that the shoes were a really good fit for them. We left thinking less about how much we’d just spent on shoes (clue: a small fortune, Clarks ain’t cheap), but more about the good customer experience we’d had.

Customer service is a major ‘thing’ of mine, and its sadly a much rarer breed than it should be.

So I took to twitter to give a little praise where praise was due:

praise-for-clarks-on-twitter

It really didn’t take me any time at all, hopefully the message does get passed back and that Clarks employee – a great company ambassador – will get to feel that the effort she goes to to give great customer service is valued and has been appreciated. She’ll feel good and I feel good, because I had good service and because I’ve given a little something back.

As somebody who manages accounts for an organisation, it is always lovely to get some positive feedback, especially when it relates to a specific service or individual. And it’s nice to be able to pass that feedback back to that person (and their manager).

It’s easy to take to Twitter or Facebook when you’re angry and dissatisfied. And that’s fine. But let’s also remember to do the same when things go right, it might just make the world a slightly happier place, even if only for a little while.

 

4 best links of the week

Here are 4 of the best things I’ve read this week – hope you enjoy them as much as I did!

Five challenges for student union comms – A really interesting piece by Jo Walters, Digital Engagement Manager at the University of Sussex Students Union, on the brilliant Comms2Point0 blog. She makes the point that today’s students are a very different breed to the stereotype we might have in our minds – or even to the kind of students we were not that long ago. With the rise of smartphones and social media, long gone are the days when a poster in the Student Union was the main form of communication…

Five things businesses need to know about Facebook’s save feature – I love the fact that Facebook finally offer the chance for users to ‘save’ relevant links that pop in their newsfeed to read later. I’m going to use it a lot – but it’s also a good thing for Facebook page managers. In this post, author Mari Smith makes some really good points about how we might want to consider adapting our content as a result – she suggests more posts with links (which can be saved), for example. As this post rightly points out, Facebook is not currently offering any analytics on the save feature – so page managers will not know how many times their content has been saved for later. I think that would be a really useful thing to know – so hopefully Facebook will think about introducing that in coming months.

Why Content marketing fails – A really humorous guide to content marketing by Rand Fishkin. Very entertaining but also packed with advice. I’d recommend showing this to anybody who ‘doesn’t get’ content marketing yet – but even for those who already live and breathe it there are some tips and advice which will help you ‘fail’ less!

Why increased visibility on Twitter is just a few tweaks away – While a lot of the advice in this post by Sprout Social is basic stuff, it’s good to go back to basics once in a while and make sure you’re still getting the fundamentals right. The advice on using no more than 2 hashtags per tweet actually made me realise my organisation should be using them more – hashtags are something we probably don’t make enough of at the moment (but we will keep it to no more than two when we do!) I was also interested to read that the majority of users prefer it when you capitalise the first letter of every word in your tweet – something that I personally dislike… not sure I can bring myself to do this?!?