4 best links of the week

Here are 4 of the best things I’ve read this week – hope you enjoy them as much as I did!

Five challenges for student union comms – A really interesting piece by Jo Walters, Digital Engagement Manager at the University of Sussex Students Union, on the brilliant Comms2Point0 blog. She makes the point that today’s students are a very different breed to the stereotype we might have in our minds – or even to the kind of students we were not that long ago. With the rise of smartphones and social media, long gone are the days when a poster in the Student Union was the main form of communication…

Five things businesses need to know about Facebook’s save feature – I love the fact that Facebook finally offer the chance for users to ‘save’ relevant links that pop in their newsfeed to read later. I’m going to use it a lot – but it’s also a good thing for Facebook page managers. In this post, author Mari Smith makes some really good points about how we might want to consider adapting our content as a result – she suggests more posts with links (which can be saved), for example. As this post rightly points out, Facebook is not currently offering any analytics on the save feature – so page managers will not know how many times their content has been saved for later. I think that would be a really useful thing to know – so hopefully Facebook will think about introducing that in coming months.

Why Content marketing fails – A really humorous guide to content marketing by Rand Fishkin. Very entertaining but also packed with advice. I’d recommend showing this to anybody who ‘doesn’t get’ content marketing yet – but even for those who already live and breathe it there are some tips and advice which will help you ‘fail’ less!

Why increased visibility on Twitter is just a few tweaks away – While a lot of the advice in this post by Sprout Social is basic stuff, it’s good to go back to basics once in a while and make sure you’re still getting the fundamentals right. The advice on using no more than 2 hashtags per tweet actually made me realise my organisation should be using them more – hashtags are something we probably don’t make enough of at the moment (but we will keep it to no more than two when we do!) I was also interested to read that the majority of users prefer it when you capitalise the first letter of every word in your tweet – something that I personally dislike… not sure I can bring myself to do this?!?

 

Advertisements

How the personal touch is selling t-shirts on Facebook

This advert popped into my Facebook newsfeed the other day:

Personalised Facebook Ad - It's A Melling Thing slogan t-shirt

It struck me as a really clever way to advertise – and it’s not surprising that it got plenty of shares, likes and comments, because it’s not only an advert, it’s a real talking point too, and something a little bit different.

It also goes to show how well you can target an audience with Facebook ads.

As well as all those shares and likes lots of the people who commented on the advert tagged family members in their comments, increasing the visibility of the ad even further.

All in all it’s not just an advert, it’s great content too.

And reading the comments was really interesting, as it became a kind of magnet for the Mellings of the world to say hello to each other and talk a little bit about their family history:

Comments on the It's A Melling Thing t-shirt advert

I would love to see the analytics at the end of this campaign, but suffice to say it’s going to be a hit.

Simple but effective, it is certainly something to think about when planning a Facebook advert campaign.

And there are a few Mellings on my side of the family who might even wake up to one of those T-shirts on Christmas morning!

A place where I'll share interesting stuff about comms, PR and social media