Here are 4 of the best things I’ve read this week – hope you enjoy them as much as I did!
Five challenges for student union comms – A really interesting piece by Jo Walters, Digital Engagement Manager at the University of Sussex Students Union, on the brilliant Comms2Point0 blog. She makes the point that today’s students are a very different breed to the stereotype we might have in our minds – or even to the kind of students we were not that long ago. With the rise of smartphones and social media, long gone are the days when a poster in the Student Union was the main form of communication…
Five things businesses need to know about Facebook’s save feature – I love the fact that Facebook finally offer the chance for users to ‘save’ relevant links that pop in their newsfeed to read later. I’m going to use it a lot – but it’s also a good thing for Facebook page managers. In this post, author Mari Smith makes some really good points about how we might want to consider adapting our content as a result – she suggests more posts with links (which can be saved), for example. As this post rightly points out, Facebook is not currently offering any analytics on the save feature – so page managers will not know how many times their content has been saved for later. I think that would be a really useful thing to know – so hopefully Facebook will think about introducing that in coming months.
Why Content marketing fails – A really humorous guide to content marketing by Rand Fishkin. Very entertaining but also packed with advice. I’d recommend showing this to anybody who ‘doesn’t get’ content marketing yet – but even for those who already live and breathe it there are some tips and advice which will help you ‘fail’ less!
Why increased visibility on Twitter is just a few tweaks away – While a lot of the advice in this post by Sprout Social is basic stuff, it’s good to go back to basics once in a while and make sure you’re still getting the fundamentals right. The advice on using no more than 2 hashtags per tweet actually made me realise my organisation should be using them more – hashtags are something we probably don’t make enough of at the moment (but we will keep it to no more than two when we do!) I was also interested to read that the majority of users prefer it when you capitalise the first letter of every word in your tweet – something that I personally dislike… not sure I can bring myself to do this?!?