Category Archives: Best links of the week

Crisis comms, Twitter tools, Facebook rules & the changing newspaper world: 4 top reads this week

Here are four of the most interesting reads I’ve found on the web this week:

‘Cut out and keep’ guide to crisis management – Catherine Lane covers the basics of how to respond to a crisis – the rest is up to us! Speed, clarity and establishing yourself as the trustworthy source of information are key.

Embed a tweet within a tweet – I love a new little trick and I really like this one, which allows you to link to a tweet in your tweet and have an image preview of that tweet appear underneath your comment. Brilliant if you want to comment but just don’t have enough characters. It also means you’re including an ‘image’ with your tweet too, helping boost your tweet’s engagement rate – brilliant.

Facebook is demolishing the like gate – From November, Facebook no longer wants page owners to incentivise people to ‘like’ their pages – so you won’t be allowed to prevent people from entering a competition or getting a discount if they haven’t ‘liked’ your page. The aim is to make sure that page likes are really genuine – that they come from users who want to stay in touch with the content on your page. I’ve never used a ‘like gate’ on any of my pages, but have run competitions where users have been asked to ‘like’ the page to enter. I think there is a place for this, if the thing you’re giving away is specifically relevant to the page you manage – e.g. a Spa business giving away a pamper day – you would hope the kind of people who would enter are local to that place and interested in attending that Spa. Therefore, asking them to ‘like’ the page seems perfectly reasonable as it should be in line with their interests. However, if that same Spa was giving away £50 cash and you had to ‘like’ the page to qualify, then the potential competition entrants may not be interested in the Spa business at all and you can see the problem. Maybe there’s room for some discretion on this one – what do you think?

David Dinsmore: ‘We aren’t as obsessed by the Daily Mail as we used to be’ – Not the most popular newspaper around my part of the world, but still interesting to read Sun editor David Dinsmore’s views on how the newspaper industry is changing around him. He says that:  “In this hugely fragmented media environment, we understand that our competitive set is not other papers. It’s Google, Facebook and BuzzFeed, even Netflix, as much as the Mail. And it’s also Alton Towers and where you go shopping.”

 

4 best links of the week

Here are 4 of the best things I’ve read this week – hope you enjoy them as much as I did!

Five challenges for student union comms – A really interesting piece by Jo Walters, Digital Engagement Manager at the University of Sussex Students Union, on the brilliant Comms2Point0 blog. She makes the point that today’s students are a very different breed to the stereotype we might have in our minds – or even to the kind of students we were not that long ago. With the rise of smartphones and social media, long gone are the days when a poster in the Student Union was the main form of communication…

Five things businesses need to know about Facebook’s save feature – I love the fact that Facebook finally offer the chance for users to ‘save’ relevant links that pop in their newsfeed to read later. I’m going to use it a lot – but it’s also a good thing for Facebook page managers. In this post, author Mari Smith makes some really good points about how we might want to consider adapting our content as a result – she suggests more posts with links (which can be saved), for example. As this post rightly points out, Facebook is not currently offering any analytics on the save feature – so page managers will not know how many times their content has been saved for later. I think that would be a really useful thing to know – so hopefully Facebook will think about introducing that in coming months.

Why Content marketing fails – A really humorous guide to content marketing by Rand Fishkin. Very entertaining but also packed with advice. I’d recommend showing this to anybody who ‘doesn’t get’ content marketing yet – but even for those who already live and breathe it there are some tips and advice which will help you ‘fail’ less!

Why increased visibility on Twitter is just a few tweaks away – While a lot of the advice in this post by Sprout Social is basic stuff, it’s good to go back to basics once in a while and make sure you’re still getting the fundamentals right. The advice on using no more than 2 hashtags per tweet actually made me realise my organisation should be using them more – hashtags are something we probably don’t make enough of at the moment (but we will keep it to no more than two when we do!) I was also interested to read that the majority of users prefer it when you capitalise the first letter of every word in your tweet – something that I personally dislike… not sure I can bring myself to do this?!?