I think we all realise the world of newspaper journalism has changed almost beyond recognition in the last few years – and will continue to do so in those to come.
Newspaper journalists are increasingly concerned with creating digital content – recording video and audio interviews, breaking news on twitter rather than waiting for the next day’s print edition.
Our main local daily newspaper the Liverpool Echo, is no exception and recently advertised for a number of ‘bloggers’, rather than ‘journalists’.
As PR people we need to keep up too – yes we’re trying to create digital content for our own organisations but we mustn’t forget our mutually important relationship with our old friends the newspaper journalists.
And if we aren’t paying attention to what they need to help them create compelling content, we won’t be doing our jobs properly.
So, if you are in the North West you may be interested to come along to a really interesting sounding CIPR North West event on Friday, June 26 (12.20-2.30pm) in Liverpool. The guest speaker will be Tony McDonough, the Liverpool Echo’s senior business editor, He will be talking about how he and his colleagues source and promote stories through social media – and give an insight into the type of content he wants for today’s print and online publications.
As well as Tony, the event will also hear from media law specialist Steve Kuncewicz who will talk about some of the legal considerations for PR people on social media and how to avoid the most common pitfalls.
It promises to be a really interesting and useful event.
If you’d like to go along, tickets are available to buy online now.