How the personal touch is selling t-shirts on Facebook

This advert popped into my Facebook newsfeed the other day:

Personalised Facebook Ad - It's A Melling Thing slogan t-shirt

It struck me as a really clever way to advertise – and it’s not surprising that it got plenty of shares, likes and comments, because it’s not only an advert, it’s a real talking point too, and something a little bit different.

It also goes to show how well you can target an audience with Facebook ads.

As well as all those shares and likes lots of the people who commented on the advert tagged family members in their comments, increasing the visibility of the ad even further.

All in all it’s not just an advert, it’s great content too.

And reading the comments was really interesting, as it became a kind of magnet for the Mellings of the world to say hello to each other and talk a little bit about their family history:

Comments on the It's A Melling Thing t-shirt advert

I would love to see the analytics at the end of this campaign, but suffice to say it’s going to be a hit.

Simple but effective, it is certainly something to think about when planning a Facebook advert campaign.

And there are a few Mellings on my side of the family who might even wake up to one of those T-shirts on Christmas morning!

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